Unique & Unity

B2B and B2C Retail

Unique and Unity is an online home and lifestyle store for the design conscious. Unique & Unity was established in 2011 by Gabrielle who has spent over 35 years working in the design industry. The store is run by a small team who love all things home and design. They are constantly editing and updating our collection so you will always find something new.

Client: Unique & Unity
Sector: Homewares / Lifestyle / Retail
Website: uniqueandunity.co.uk
Services: PPC, Social Media Posting and Advertising, Lead Funnel, Email Marketing, Website Optimisation, SEO, UX Analysis

Results

"We were approached by Teylu - much like the many other agencies we had hitting our inbox. Their approach to everything was personal and they had really done research on our market and business to help us grow the business. Our project was only short at 6-months, but their specific impact on our B2B stockists and Ecommerce revenues was pretty helpful in taking us to the next stage in the business and learning about marketing effect in different areas."

Founders, Unique & Unity

Uplift in sales from social media advertising totalling 129%

Increased the email database by 27%

Improved website conversion rate through optimisation by 13%

Our Task

Pre-2021 and the Covid rollercoaster U&U supplied over £2m of stock to retailers like John Lewis. Following stores closing they decided to focus their efforts online. Following that process they essentially needed to build their trade arm again from scratch in 2022 onwards and sell to as many of their existing (and new) customers as possible. 

Our task was simple. Analyse the online database, identify the retailers that sold to that customer profile. Then build a trade and D2C funnel for the brand to attract new stockists and customers alike based on their current overflow stock portfolio.

"Working with the team at U&U taught us a lot about the homewares business that I personally found very interesting. As the brand pre-covid was doing much higher turnover through wholesale to the likes of John Lewis, we had to suddenly devise strategies to compete with those brands selling direct. We managed to get the brand and product lines in front of several key audience demographics from a B2C and B2B standpoint and impact sales positively delivering a return for the team."

Sam, Founder, Teylu and Partners

Our Solution

We built a lead funnel integrated into the back of the U&U ecommerce store. We also implemented social media advertising, email marketing and optimised the buying journey on the website with the teams developer to increase conversion rate from all marketing channels. 

This did three things.

  1. An SEO led landing page was created on their website, supported with PPC, to attract buyers looking for hand printed porcelain products made to order
  2. For anyone interested in connecting, the page offered a journey to onboard customers
  3. We built automations that helped U&U send samples and warm leads from a B2B and D2C perspective as well

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