The Coffee Factory

Growing Subscriptions with Shopify

The Coffee Factory has been roasting the freshest coffee in the most traditional and high quality ways for over ten years from South Devon. They were one of the first subscription businesses in the UK and are proud to have supplied coffee to over 10K+ customers across the UK through their subscription website.

Client: The Coffee Factory
Sector: Food and Beverage
Website: thecoffeefactory.co.uk
Services: PPC, SEO, UX Design, Analytics, Shopify Integrations, Website Dev, PR, Affiliate Marketing

The Coffee Factory, a renowned coffee roaster and distributor, was approached by our team to rejuvenate its digital marketing strategies and embrace digital transformation to improve analysis and returns from marketing. With a long-standing reputation for quality roasting and a strong market presence, they aimed to leverage digital technologies to enhance customer engagement, expand their market reach, and streamline their operations to generate more profits.

Results of our project

Converted 3K+ new customers to purchase subscriptions across the campaign

Elevated the brand to appear on page one of Google for critical transactional keywords

Increased the return on SEO and PPC marketing strategies by 107%

Our task.

Our primary aim was to scale the brand’s subscription customer base, introduce the brand to new audiences and optimise the website to deliver better profit margins.

"Working with Danny and his team has been a real pleasure. We try to work with brands that we admire as a rule. Danny's coffee is fantastic, supplied in sustainable packaging and their customer service is second to none. We were thrilled to take on the challenge of scoping out a digital transformation plan to move them from a highly expensive custom web app into Shopify and support that process with marketing strategies that deliver great returns to fund the brands growth."

Sam, Founder, Teylu and Partners

Our Solution

We’ve built an affiliate program that drives 24/7 exposure and is new-to-brand sales, an email automation system in Klaviyo to increase revenue per send and capture lost revenue and developed a digital marketing strategy across PPC and SEO to scale the brand.

The above strategy has allowed the brand to invest heavily in a new Shopify website moving away from an expensive custom application, invest heavily in new product development and develop a trade network from the revenue generated from D2C sales.

Following the integration of our PPC strategy we helped the brand increase their return on paid advertising by 107%.

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