Sophisticated, elegantly naughty and sensual treat, Je Joue sex toys are the ultimate in quality. With beautifully crafted designs guided by expert insight and extensive research, our collection has been created to empower people to explore a new world of intimate – and infinite – possibilities.
Client: Je Joue
Sector: Retail / Ecommerce
Website: jejoue.co.uk
Services: Digital Marketing Training, Market Analysis, Marketing Planning
Marketing Manager, Je Joue
Je Joue has been designing and crafting award-winning sex toys since 2005. Je Joue brought sex toys into the mainstream focused around education, exploration, design, and high-quality materials.
We were approached to work with the Je Joue team pro-bono to carry out an analyse of existing marketing activity and identify market opportunities in the future to potentially pivot the brand.
The primary aim was research and analysis. We worked with the Je Joue marketing team to look at the past 3-years marketing activity and identify points for growth and ways the brand could potentially pivot or grow its business from a market opportunity standpoint.
Sam, Founder, Teylu and Partners
We explored all marketing revenue return data from 2017 to 2020 and created a projection with the team of potential revenue streams and market opportunities available to the business going forwards.
This covered everything from brand repositioning, suggested marketing strategies and product line recommendations.
This package of research allowed the team to get a detailed external perspective on potential routes forwards for the company and allowed them to easily implement the ideas into a wider business strategy if they wished.
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