At Teylu and Partners, we believe that understanding your audience is at the heart of every successful business venture. For brands striving to make their mark, diving deep into customer insights isn’t just a strategy—it’s the linchpin of all operations.
Your customers hold the roadmap to your brand’s potential. Our meticulous research methodologies will decode their needs, desires, and behaviours, ensuring your business stands tall amidst challenges.
At Teylu and Partners, we specialise in partnering with brands to enrich their storytelling, ensuring it resonates authentically with their audience.
From the nascent stages of ideation to ongoing brand health monitoring, our research is meticulously designed to enable clients to articulate their core messages effectively.
By understanding the precise moments to engage your audience, we help position your brand’s narrative in a way that not only tells your story but also aligns perfectly with your audience’s expectations and values.
This approach is about more than just communication; it’s about creating a lasting connection between your brand and your consumers, fostering both rational and emotional bonds that drive brand loyalty and advocacy.
We embrace a variety of user research methods, each selected to align with your specific objectives and needs.
Our techniques include immersive research, such as ‘dogfooding’, where we experience your product or service as customers, and ‘bluecoating’, where we gain insights by shadowing your frontline employees.
Direct interactions through interviews and focus groups allow us to challenge assumptions and unearth new insights directly from those who matter most – your customers and target audience. Additionally, we employ digital tools like surveys on your website, using platforms such as Hotjar and Usabilla, to garner real-time user feedback.
This multi-faceted approach ensures a comprehensive understanding of your users, providing a solid foundation for any digital initiative.
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The insights gained from our audience research are pivotal in shaping effective digital experiences, whether for websites, apps, or other digital platforms. Knowing your users’ needs and expectations in advance guides the creation of structures, designs, and content that genuinely satisfy.
Beyond design, our research findings are instrumental in identifying and overcoming conversion barriers, contributing to a robust testing program that drives significant commercial gains. Furthermore, this deep understanding of your audience informs and enhances your marketing strategies, ensuring your efforts resonate on and off your website.
By understanding the nuances of how your audience uses search engines and what content they engage with, we craft SEO strategies that go beyond keywords, focusing on fulfilling search intent with rich content and superior user experiences.
We go beyond the surface, asking the right questions to uncover genuine customer sentiment.
Harnessing state-of-the-art tools, we chart out your customer’s journey, pinpointing crucial touchpoints.
Understanding your market space means understanding your competitors. We detail how you stack against them, and where you can leap ahead.
Not all customers are the same. Our detailed segmentation models ensure you speak directly to each group's heart.
The greatest brands aren’t just built on products or services; they’re built on understanding. Dive deep into your audience’s psyche and watch your brand rise, challenge by challenge.
We provide PPC on Google & Bing, also via programmatic ad platforms like Ad Roll
We provide advertising via the Meta Suite, Tik Tok and YouTube as well as other platforms
We provide everything from standardised email campaigns to API led email automation through platforms like Klaviyo
We have a network of influencers across several sectors ready to tie in to any D2C project
We provide clients with bespoke reporting in Google Data Studio and other platforms. This pulls live data from your website whether it be for lead generation analysis or Ecommerce
We offer a full marketing team outsourcing service. If you need a wide variety of marketing services we can provide them in a flexible and cost effective way.
If you have an Ecommerce store that needs to be grow its revenue and attract new customers we can help you with everything needed to achieve that
We work with lots of clients to assess their market opporuntity, benchmark against competitors and identify ways to grow customer bases
