Fresh Coffee Shop

Ecommerce & Listings

With over 40 years of collective experience working in the coffee industry, Ed, Duncan and Steve started Fresh Coffee in 2012. The Fresh Coffee dream started when Ed and Steve worked for one of the largest coffee roasters in the UK as the operations and commercial directors. 

Selling coffee from lands far and wide online was a new concept for coffee lovers at the time and meant they could offer customers a cheaper cost per cup than most physical shops and package their coffee in more sustainable packaging. 

Client: Fresh Coffee Shop
Sector: FMCG / Coffee
Website: freshcoffeeshop.co.uk
Services: PPC, SEO, Amazon Optimisation, Shopify Website Build and Maintenance, PR, Influencer Marketing, Photography, Videography, Listings Optimisation, B2B Outreach, Social Media, Email Marketing

Results

"We'd worked with lots of agencies in the past, but none got us, and our business aims. Teylu brought together an all-star team to act as our marketing outfit across our flagship brands and quickly started delivering. They're an efficient team focused on results. Would recommend, and have."

Steve Phelps, Co-Founder, Fresh Coffee Shop

Took revenue from £80K online to £173K in 12-months.

Generated 5K orders across trade/consumer sales in the web portal and subscription site from our funnel

Over 2-years we delivered on average 38.7% of the daily revenue for Fresh Coffee

Our Task

Fresh Coffee asked to help them do two things.

The primary aim was scaling their Ecommerce store for them to 85+ orders per day. This would 4X the revenue on the website from when we joined and dramatically increase their competitiveness on pricing due to volumes being processed.

The secondary aim was supporting their B2B retail outreach to help them stock their products in more supermarkets, individual retailers and other websites.

The entire business needed to see a 4X revenue growth in 24-months. That was our target.

"Working with Steve and the gang at Fresh Coffee Shop was a real challenge. We needed to quickly understand their portfolio of brands, develop customer profiles for all their market segmenst (coffee bags, pods, beans, trade and consumer) and then deploy everything based on a return based target system. We worked month-to-month for the first year and once we established the success we embarked on bigger projects like their website build, Amazon optimisation project. Ultimately, we worked with them to scale daily orders to a strong point but hit a wall in scaling which brought the project to a close."

Sam, Founder, Teylu and Partners

Our Solution

We built a new Ecommerce store in Shopify, implemented coffee subscriptions, improved trade SEO and built a funnel to onboard trade customers and trade sales via the website. This was partnered wth PPC and SEO work to sell product and subscriptions to customers via the website. 

We became the brands outsourced marketing department and sales funnel.

We delivered on everything below for the brand over 24-months:

  • Email marketing
  • Lead funnel creation
  • PPC and Social Ads
  • Social Media Posting
  • Website Development
  • Trade Sales Nurturing
  • Content Creation

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